...but they don't have to be!
Locker Room Finance exists to bridge the gap between presentation and transformation in the financial lives of student-athletes.
We don’t just present information; we provide ongoing support through one-on-one meetings and the Locker Room Finance App, our budgeting app designed specifically for student-athletes.
UT, UTSA
Pitcher
"My finances as a college and professional athlete were directionless. I had no guidance or resources easily available.
Conner is a genuine coach. His background, delivery, and understanding of athletes' lives makes him uniquely qualified to teach athletes about money."
UTSA Women's Soccer
"One of my biggest problems is spending money on things I don’t need. I even blew $4,000 of savings my freshman year. I was skeptical about having this meeting but I am so glad I went through with it. I learned skills and tips that have helped me these past couple of weeks and will continue to help me in the future.”
UTSA Baseball
"I had a $45,000 insurance settlement and was terrified by the responsibility of managing it.
Conner helped make a plan for the money and move it to high yield savings account which earns me over $2,000 per year."
UTSA, Northwestern
Offensive Line
"I went from a having a maxed out credit card and not understanding how credit works to having a fully paid off card and a solid game plan moving forward.
This has prepared me very well for my future, even after my athletic career is over. I believe every school needs this."
We handle everything so you don’t have to. No more piecing together financial presentations or tracking multiple programs.
We provide comprehensive, tailored financial education for your athletes, ensuring they receive the consistent, impactful guidance they need to succeed.
ONE WEEK intensive program
5+ Presentations
30+ one-on-one financial coaching sessions
LRF App Subscriptions for all athletes
LRF Sprint +
40 virtual one-on-one financial coaching sessions
Presentations to all teams
LRF App Subscriptions
Unlimited One-on-One Financial Coaching
Unlimited Consulting for Athletic Staff
Paid Internships Available
Travel Fees Included
Justin Johnson & Lauren Haskins Assistant AD | Student-Athlete Experience | Arkansas Athletics
Conner has spent the past year building an outstanding program that has truly resonated with our student-athletes.
His teaching style and ability to connect with them made a significant impact, evident from the positive feedback we received after the initial workshops.
He provides a great perspective and simple tools to help them start managing their finances better. His comprehensive knowledge allowed him to address thoughtful questions specific to personal situations.
The one-on-one meetings included in our package have made a notable difference for those who participated.
Conner's program is designed to avoid a one size fits all approach and sees financial wellness as more than just a checkbox. It is thoughtfully tailored with the unique needs of student-athletes in mind.
Stefanie Cisneros
Assistant Athletics Director/Life Skills Coordinator
The University of Texas at San Antonio
Email me at conner@lockerroomfinance.com if you can't find an answer to your question.
After a presentation, athletes will have three simple steps to create their own financial game plan and the motivation to take control of their money.
Following a one-on-one meeting, they’ll receive a customized plan from a Locker Room Finance coach, eliminating any financial stress.
With the Locker Room Finance App, athletes will build smart money habits by effortlessly tracking their spending and savings to reach their goals.
We've found that a 15-25 minutes presentation and 10 minutes for creating custom plans followed by a Q&A is the most impactful length for student-athletes. This varies depending on the topic being covered and how often presentations will occur.
Extended support varies based on the program you select.
Any athlete who has a one-on-one meeting will leave with a customized financial plan and receive a check-in text or call several weeks later. This follow-up ensures that all questions are answered and provides additional accountability, helping athletes achieve real-life transformation.
Locker Room Finance offers a tailored, hands-on approach that free resources simply can't match. Our personalized financial coaching, in-depth presentations, and dedicated app provide comprehensive support specifically designed for student-athletes. We go beyond generic advice by creating customized financial plans and offering ongoing support to ensure real-life transformation. Investing in Locker Room Finance means investing in the financial future of your athletes, with proven results that make a significant impact.
The cost of our services is tailored based on the number of athletes served and the level of service selected. To receive a personalized quote for your school, please schedule a meeting with us. We’ll discuss your specific needs and provide a detailed pricing plan.
Either an individual team or the entire athletic department can fund this program, depending on what works best for your situation. We offer flexible options to ensure our services can be integrated smoothly into your existing budget.
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